Today I went through my fun list of all of the advertisements I want to share within the next few weeks. A few are more well known then others so I figured I would start with one that surfaced earlier this year.
Cheerios. What is the controversy here? Some may not even notice. Most probably don't notice at all. And then there are the remarks that were made on the original YouTube video. So many remarks that within one day the video's comments section was taken down.These remarks where about the fact that the little girl's mother was white and her father was black. A bi-racial family. With in the last two years bi-racial families have became more then twice as common. So why would this be a problem?
Is it a problem?
An article written by Ken Wheaton, on June 05, 2013 ("Turns Out Americans Love 'Controversial' Cheerios Ad: Perhaps Racist YouTubers Not Representative of Country as a Whole"), discusses how the commercial was taken by different people. He had said that "According to Ace Metrix, the ad -- created by Saatchi & Saatchi, New
York -- "appealed to all age/gender demographics with the exception of
males over 50."" This does not surprise me at all. The generation of males over 50 seem to see things like that differently then the younger generations of people.
The other comments that I have heard from the video have shown support and kudos to Cheerios! One man said, "It's a cute commercial that I would not have thought twice of. Can't
believe a bi-racial family would even draw any attention in 2013. People
need to get out more often."
A lot of "Thumbs Up" on YouTube and videos being shared on Facebook with the reactions of children with the caption "There is still hope for the next generations" (link to that video will be below as well) These things show that there is a strong support behind the commercial and a smaller group that is "bashing" it on YouTube.
So what are your opinions on this commercial? Share all of your opinions in the comment below!
Commercial Link: http://www.youtube.com/watch?feature=player_embedded&v=kYofm5d5Xdw
Article by Ken Wheaton Link: http://adage.com/article/the-big-tent/turns-americans-love-controversial-cheerios-ad/241869/
Time's Article Link: http://newsfeed.time.com/2013/05/31/watch-cheerios-commercial-showing-biracial-family-riles-haters/
Child Reaction Video Link: http://www.youtube.com/watch?v=VifdBFp5pnw
Article by Ken Wheaton Link: http://adage.com/article/the-big-tent/turns-americans-love-controversial-cheerios-ad/241869/
Time's Article Link: http://newsfeed.time.com/2013/05/31/watch-cheerios-commercial-showing-biracial-family-riles-haters/
Child Reaction Video Link: http://www.youtube.com/watch?v=VifdBFp5pnw
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